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The platform is rolling out a updated setting that allows them to cut down on the volume of AI-made content appearing in their timelines. This initiative comes as the service revealed that it now features in excess of 1 bn content made with AI.

Pilot Phase and Launch

This change is being tested over the next few weeks before a full-scale launch. This advancement comes amid a surge in AI content, driven by emerging content generation software.

The Broader AI Trend

Studies have shown that nearly 10% of the fastest-growing video streams on a competing service primarily display AI-generated videos. A significant portion of this material is deemed mass-produced AI material, a term for substandard, bulk-generated content that is often illogical or dreamlike.

Our research shows that numerous viewers appreciate content produced via AI tools, ranging from AI artwork to informative clips, and we aim to give people the power to see more or less of that, based on their own likes,” said a platform representative.

AI on the Platform

The service shared that there are presently 1.3 billion videos on its service tagged as artificially created. Overall, more than 100 mn media items are added to the app every day, making clips made by AI a relatively small part of its total content library.

Customizing Your Feed

Users will be in a position to limit or boost the level of AI-generated videos they watch by using the content preference setting in the application and choosing the AI content topic. Further subjects that currently be controlled under the setting encompass current affairs, fashion, beauty, and movement.

Content Labeling and Policies

TikTok’s policies mandate users to tag “realistic” artificially created content, and it bans harmful fake videos of public figures or emergencies. Any authentic-looking AI-generated clip that is not labeled can be taken down under its terms of service.

Furthermore, the platform will henceforth apply an AI-generated label to content produced via its own AI tools, or identified by an cross-platform project for recognizing AI-generated material. This measure is aimed to help prevent users from trying to bypass the disclosure requirement.

Responsible AI Funding

The platform is also establishing a $2 million awareness program for specialists and organizations to create learning resources about using AI responsibly. This project will support non-profit groups focused on training coding and technology.

Content Safety Approach

TikTok has justified its safety measures, during discussion over plans to lay off numerous review team members in the United Kingdom. It is planning to reduce hundreds of positions in its user protection division in London, with trade unions and online safety experts expressing worry that humans are being replaced by machine-led review.

A trust and safety lead clarified that staff-based oversight would continue to be important, but AI can protect employees by filtering out the most distressing content ahead of it gets reviewed by humans. The company reported a 76% decrease in disturbing and violent content seen by safety staff over the previous year due to the use of its automated systems.

It is vital to balance people and machines to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we further consider it’s highly necessary to minimize viewing of harmful content as quickly as possible, which is where a significant AI assistance is proving valuable work at speed.”